Organize an unforgettable customer experience – As soon as they walk through the door, visitors’ senses are awakened and they’re ready to be surprised and won over.
Showcase your products in departments, universes and themes – To enhance the customer’s experience and understanding, your products need to be presented by theme.
Highlight your products with quality lighting – Well-designed lighting helps to highlight certain products or specific areas of the store.
Use colours to create an atmosphere and a visual identity – The strategic use of colour in a shop can play a key role in creating a consistent ambience and visual identity.
Take advantage of techniques for organizing products in an attractive way – In visual merchandising, there are tried and tested visual techniques.
- Visual hierarchy techniques – Arranging products and elements to guide the customer’s eye.
- The Pyramid technique
- The rule of three – product displays consisting of three items tend to yield a stronger engagement than displays featuring just one or two items.
- Use contrasts
Display prices cleverly – The display unit on the display tables, the labels on each product, the POS advertising exceptional prices: all the elements of price presentation are important.
Change It Monthly – Shoppers grow tired of seeing of the same product displays week after week, so you should get into the habit of changing it on a regular basis
Practical Layouts – Ensuring displays are both visually appealing and functional for customer interaction.
